My Work (by the numbers)
20 years of real companies, real moments. Here's what that looks like in practice.
STRATEGIC CHANGE
Driving internal AI adoption at scale
A growth-stage B2B SaaS company needed more than AI access: they needed adoption. Designed and ran the full communications strategy: a formal Champions program, governance framework, dedicated resource channels, and a sustained comms cadence that kept momentum past launch. Company-wide ChatGPT adoption hit 80%+ within 90 days. The Slack channels built for the rollout became two of the most trafficked in the company within the first month.
80% adoption in 90 days I Top 2 Slack Channels I Sustained momentum
A rebrand that made real impact
Led an end-to-end company rebrand, including new positioning, new narrative, full internal and external communications strategy. The internal rollout brought employees along before the market heard a word. The brand narrative developed for the launch drove 300% growth in media coverage volume over the following 12 months, alongside a 30% year-over-year increase in brand awareness.
30% YoY awareness lift I 300% coverage growth
Post-acquisition tech integration
Led change communications for a large-scale, post-acquisition systems integration at a Fortune 100 financial services company for 8,000 employees navigating a new unified platform, new processes, and the uncertainty that comes with two organizations becoming one. Executed across a complex, multi-stakeholder environment with clear, consistent communications throughout.
8,000 impacted I Fortune 100 I Complex, matrixed org
A repeatable model for M&A communications
Across nearly 20 years, supported multiple of acquisition efforts internally and externally, from pre-announcement through integration. Built a repeatable M&A communications framework covering audience mapping, risk assessment, message architecture, and templates for every major touchpoint. The goal in every engagement is the same: acquired employees should feel informed, respected, and genuinely part of the new organization from day one.
Fast-moving deals I Repeatable framework I 50+ employee integrations
COVID crisis response + investing in community
Fully owned internal and external response at a B2B tech company, from the decision to send everyone home through the ongoing cadence that held the organization together. Co-led external launch of a public tool to help minority-owned businesses navigate SBA loan access.
Reached 20K+ users within weeks of launch. Earned national visibility, including a promotion by MC Hammer, Jamie Foxx and other celebrities.
20,000+ users in weeks I Internal + external owned I ~600-person org
COMMUNICATIONS LEADERSHIP
Building a comms engine from scratch
As part of a growth-stage B2B SaaS company with no internal communications function. Built everything: intranet, channel architecture, executive voice system, manager enablement program, AI tools, and event cadence. Scaled through multiple acquisitions and global expansion from a Massachusetts-based to worldwide, 400 to 800+ employees, over six years.
10% monthly intranet growth I 93% event engagement
Launching an AI-powered employee experience
Built Slack-based AI agent to answer Open Enrollment questions in real time and deflect repetitive inquiries. After saving hundreds of hours of employee time in just two weeks, the boy became proof of concept for something larger: a full employee experience bot designed to answer questions, and reduce friction across the entire employee lifecycle.
25 hrs HR time I 245 hrs employee time saved
Driving efficiency in comms with AI
Reverse-engineered the communication style of the entire C-suite, built a voice guide for each leader, then built a custom AI writing tool so the team could generate first drafts in each exec's voice without needing a dedicated writer in the room. Tool was built in two days, and first drafts came back with minimal need for rewrites.
Full C-suite covered I Built in 2 days
Creating an impactful manager enablement ecosystem
Built the full manager communications infrastructure at a 800-person global SaaS company, including weekly cadences, training, dedicated tools, and a manager-specific intranet hub serving 150+ managers. Created conditions for consistent, confident manager communication at scale. The manager hub became the highest-traffic site on the intranet for its audience size.
64% QoQ tool usage increase I 150+ managers
EVENT STORY + ARCHITECTURE
Strategic company kickoff, built from zero
Transformed an unfocused annual gathering into a high-production, strategically driven company kickoff. Built end-to-end: narrative architecture, custom run-of-show, outside production vendors, and full executive management. Ran it for multiple years as the company scaled globally from 500 to 800 employees. Rated 9 out of 10 on satisfaction every year.
9/10 satisfaction I 500→800 employees I Multi-year model
Standing up an internal event ecosystem
Revitalized the town hall format and built a full internal event cadence, including monthly all-company events, quarterly deep-dive town halls, and a monthly spotlight series featuring employee and team stories. Built a system that ran consistently, not just when someone pushed it. 93% employee engagement at town hall events.
93% employee engagement in events I Repeatable, consistent formats
Rebuilding in-person Sales Kickoffs
Owned the full content and production for two consecutive sales kickoffs, including narrative, executive sessions, inspirational programming, guest speaker, and dozens of speakers across three-day programs for up to 350 attendees. Both events rated 9 out of 10 on satisfaction.
High satisfaction ratings I 350 attendees I 3-day programs
EXTERNAL IMPACT + MARKETING
I know how to move an audience—internally and externally.
Change communications is the core of the work. But the ability to move an external audience, to build something that earns attention, drives action, and creates measurable results, is part of the same skillset. Here's what that's looked like in practice.
300% increase in media coverage volume over 12 months following a full company rebrand, driven by a new brand narrative, not a PR budget increase.
30% YoY increase in brand awareness tied to rebrand launch at a growth-stage B2B SaaS company.
10x higher activation rate from a named-expert focused social strategy, built on audience insight, not volume.
6x increase in MQL-to-call conversion through improved editorial and content strategy at 200-person marketing tech startup.
18% increase in inquiry-to-sales-accepted lead conversion in year one through improved content marketing efforts at a $50M tech company.
25+ media placements including TechCrunch and HuffPost, generated by a benchmark report series built from scratch at a marketing tech platform.
Built edtech company’s first thought leadership focused blog, seeing more visitors in 30 days than the previous six months combined.
Recognized with Content Marketing Institute award for blog growth for marketing tech blog.
"I immediately felt welcomed and part of the organization. At no point did I feel ‘other’."
—Feedback from an employee at an acquired company
Ready to talk?
Reach out at melissa@mncconsulting.co or use the contact form.